The State of Viewership

Corey Rice

Content Marketing Strategist

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Samba TV Analysis: March Madness 2019

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Corey Rice

Content Marketing Strategist

Apr 10, 2019

MINUTES

Get Samba TV’s analysis of every March Madness game on CBS, TBS, TNT and truTV to see:

How Virginia and Texas Tech impacted viewership in their hometowns.
Which top metro areas had the highest lift between the first round and final game.
The impact of March Madness broadcasts on non-basketball viewership for each network.
Which brands aired the most commercials throughout the tournament.

Download the analysis

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Get Samba TV’s analysis of every March Madness game on CBS, TBS, TNT and truTV to see:

How Virginia and Texas Tech impacted viewership in their hometowns.
Which top metro areas had the highest lift between the first round and final game.
The impact of March Madness broadcasts on non-basketball viewership for each network.
Which brands aired the most commercials throughout the tournament.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships

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