Get Samba TV’s analysis of every March Madness game on CBS, TBS, TNT and truTV to see:
- How Virginia and Texas Tech impacted viewership in their hometowns.
- Which top metro areas had the highest lift between the first round and final game.
- The impact of March Madness broadcasts on non-basketball viewership for each network.
- Which brands aired the most commercials throughout the tournament.
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