The television viewing landscape has changed significantly as millions of Americans have adjusted their lives to nationwide stay at home orders. Samba TV’s analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying inside and consuming more content throughout the day across devices.
This Strategy Guide will give you a look into the tools and tips to engage any TV audience as they tune in to day-time broadcast TV, stream OTT, or browse on their devices.
The television viewing landscape has changed significantly as millions of Americans have adjusted their lives to nationwide stay at home orders. Samba TV’s analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying inside and consuming more content throughout the day across devices.
This Strategy Guide will give you a look into the tools and tips to engage any TV audience as they tune in to day-time broadcast TV, stream OTT, or browse on their devices.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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