How to Reach Sports Audiences


Jim Tarr
Head of Marketing
Apr 1, 2020

With most major sports programming put on pause while the world adjusts to social distancing and stay at home orders, Samba TV analyzed the state of sports programming and broadcast viewership. Sports entertainment networks and stay at home viewers alike are looking for creative content to substitute their beloved sports games.

This Strategy Guide will give you a look into the tools and tips to engage sports audiences, and how to pivot sports event sponsorships to reach that same audience tuning in, streaming, or browsing across devices.

Download the guide

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