Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV’s overnight analysis indicates viewership is trending down for the NFL’s marquee event.
Additionally, Samba measured viewership for the top-25 metro areas (plus Kansas City and New Orleans) to uncover some intriguing insights about how viewers across the country watched Super Bowl LIII. When compared to the US average, Samba TV’s analysis shows that:
*HH viewership is defined as consuming at least five cumulative minutes of content
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