Samba TV's Cole Strain, VP, Measurement Products, presents viewership data at TheGrill 2023 to reveal how consumers are more likely to complete a show that they can binge in bulk, regardless of buzz. About 45% of households finished a show during the first half of 2023 that was released in bulk, compared to 39% of households who finish a show released in multipart drops and 35% who finish a show dropped weekly. Watch the full presentation below and read The Wrap's recap here.
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