Q4'20 State of Viewership Report


Katie North-Fisher
Director, Corporate Communications
Feb 2, 2021

Samba TV’s State of Viewership Q4’20 Report takes a look at viewership in the fourth quarter of 2020 (October through December) and compares it to the trends we closely followed in the third quarter (July through September).

The report is made up of approximately 45.1 billion hours of TV consumption we projected across millions of households in the U.S., U.K., Germany, and Australia.

Download the report below for deep insights into three unique categories of programming in the fourth quarter: Direct-to-streaming Movies, Live Sports, and Election Events.

Download the Report

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