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Samba TV analyzed more than 24 billion hours of television viewing across linear and streaming to understand the recent shifts in viewing behavior. The trends we uncovered reflect the growing challenges facing advertisers today as the TV landscape continues to further fragment and the world faces economic uncertainty.
Watch the recording of The State of Viewership Webinar from September 8th, 2022 to get an in-depth look at the latest cord cutting and streaming trends, and gain insights on how to reach your audience wherever they are watching. Learn how to navigate your strategy during the economic downturn to maximize ROI and minimize waste.
Tune in to the webinar on-demand to learn more about:
Samba TV analyzed more than 24 billion hours of television viewing across linear and streaming to understand the recent shifts in viewing behavior. The trends we uncovered reflect the growing challenges facing advertisers today as the TV landscape continues to further fragment and the world faces economic uncertainty.
Watch the recording of The State of Viewership Webinar from September 8th, 2022 to get an in-depth look at the latest cord cutting and streaming trends, and gain insights on how to reach your audience wherever they are watching. Learn how to navigate your strategy during the economic downturn to maximize ROI and minimize waste.
Tune in to the webinar on-demand to learn more about:
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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