The State of Viewership

Becky Calejo
Associate Director of Marketing
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The State of Viewership Webinar: Trends & Tips to Maximize ROI During an Economic Downturn

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Author
Becky Calejo
Associate Director of Marketing
Sep 8, 2022
30
MINUTES 
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Samba TV analyzed more than 24 billion hours of television viewing across linear and streaming to understand the recent shifts in viewing behavior. The trends we uncovered reflect the growing challenges facing advertisers today as the TV landscape continues to further fragment and the world faces economic uncertainty.

Watch the recording of The State of Viewership Webinar from September 8th, 2022 to get an in-depth look at the latest cord cutting and streaming trends, and gain insights on how to reach your audience wherever they are watching. Learn how to navigate your strategy during the economic downturn to maximize ROI and minimize waste.

Tune in to the webinar on-demand to learn more about:

  • TV viewing habits of key demographics and top brands that reach them
  • Advertising performance: which brands are leaning in or shifting spend
  • Insights for driving viewership and sustaining streaming subscriptions
  • Tips for optimizing your strategy during economic uncertainty

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships