Viewers are 100% in control. Cord-cutters are off the grid. Time-shifters are skipping your commercials. How should modern marketers approach this year’s upfronts? Samba TV’s strategy guide offers seven effective tactics to address the challenges of the Upfronts including:
How to conquest the &*$# out of your competitors
The importance of measuring TV attribution
Strategies to reach elusive and expensive TV audiences
It’s not your Grandparents’ Upfronts - partner with Samba TV and take a modern approach.