Viewers are 100% in control.Cord-cutters are off the grid.Time-shifters are skipping your commercials.How should modern marketers approach this year’s upfronts?Samba TV’s strategy guide offers seven effective tactics to address the challenges of the Upfronts including:

• How to conquest the &*$# out of your competitors
• The importance of measuring TV attribution
• Strategies to reach elusive and expensive TV audiences

It’s not your Grandparents’ Upfronts - partner with Samba TV and take a modern approach.