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The State of Viewership

Rebecca Fine
Assoc. Director of Marketing Insights & Content
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Women’s Sports Analysis

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Author
Rebecca Fine
Assoc. Director of Marketing Insights & Content
Nov 18, 2022
10
MINUTES 
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The popularity of women’s sports has grown steadily over the past couple of years, with 2022 marking a watershed moment for the genre among audiences. With the explosion of WNBA viewership, the National Women’s Soccer League (NWSL) scoring primetime coverage, and women’s Olympics events dominating the ratings, the value that women’s sports present for advertisers and brands has never been greater. We took a look at some of the year’s top women’s sports events to see how they fared and who’s watching. 

Download our Women’s Sports Analysis to learn more about this exciting trend, including:

  • Hard-to-reach audiences across the country over-index on women’s sports
  • Explosive year-over-year growth across big events like the NWSL Championships
  • Significant returns for broadcasters prioritizing women’s sports

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Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships
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