The popularity of women’s sports has grown steadily over the past couple of years, with 2022 marking a watershed moment for the genre among audiences. With the explosion of WNBA viewership, the National Women’s Soccer League (NWSL) scoring primetime coverage, and women’s Olympics events dominating the ratings, the value that women’s sports present for advertisers and brands has never been greater. We took a look at some of the year’s top women’s sports events to see how they fared and who’s watching.
Download our Women’s Sports Analysis to learn more about this exciting trend, including:
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