Introducing iCPM

Guaranteed incremental
reach has arrived

Get Started
Get Started

With Samba TV iCPM (cost per thousand incremental impressions), advertisers can reach new omniscreen audiences while only paying for those unexposed to their linear campaign to date — eliminating waste and unlocking significant incremental audience reach opportunities.

Linear ads are reaching fewer viewers with excess frequency.

Reaching incremental audiences elsewhere is a must.

97%

In Q4 2021, 97% of all linear TV ad impressions were served to only 55% of linear TV viewers.

29%

iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.

*Samba TV Marketing Insights, Q4 2021

Reach unexposed audiences

Reaching incremental audiences elsewhere is a must.

29%

iCPM by Samba TV delivers an average 29% incremental lift in audience reach beyond the advertisers’ linear TV campaigns.

29%

iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.

*Samba TV Marketing Insights, Q4 2021

Transform your video strategy with confidence

Optimize With Ease

Know the cost to reach new audiences for continuous optimization, improved forecasting, and smarter planning.

De-risk Ad Spend

Increase overall reach, ROI, and efficiencies by delivering impressions to audiences previously unexposed to linear.

Maximize Reach

Fuse digital and TV with first-party identity graph to ensure the entire deduplicated audience is being reached and converted.

"Samba TV’s iCPM currency is a game changer for our industry. The product now provides Empower clients like Wendy’s with a simplified view into the performance of our linear and CTV campaigns so that we can quickly and efficiently minimize any wasted budget spent not reaching our audiences."

Krista Lang, Senior Vice President of Investment, Empower

Request a
Free Demo

ProductsAudienceTV DataIdentity
SolutionsAgenciesBrandsTV NetworksPublishers
ResourcesBlogReportsStrategy Guides
Case Studies
Videos
PartnersPartners
About UsCompanyNews CenterCareersNewsletter
LegalPatentsPrivacy Policy
OtherAd Specs
Interactive Advertising Bureau (IAB)Interactive Advertising Bureau United Kingdom (IAB UK)Interactive Advertising Bureau Australia (IAB AU)ARF, Advertising Research FoundationNAI, Network Advertising InitiativeANA, Association of National Advertisers
Supporting Members:
Interactive Advertising Bureau (IAB)Interactive Advertising Bureau United Kingdom (IAB UK)Interactive Advertising Bureau Australia (IAB AU)ARF, Advertising Research FoundationNAI, Network Advertising InitiativeANA, Association of National Advertisers
Your Privacy Choices
CCPA Opt-out ToolNAI Consumer Opt-outPrivacy PolicySamba TV Terms of ServiceCookie PolicyCareers
Supporting Members:
Interactive Advertising Bureau (IAB)Interactive Advertising Bureau United Kingdom (IAB UK)Interactive Advertising Bureau Australia (IAB AU)ARF, Advertising Research FoundationNAI, Network Advertising InitiativeANA, Association of National Advertisers
© Copyright 2022 | Samba TV, Inc.