Pay for results.
Not promises.

Discover the power of guaranteed incremental reach! With Samba TV iCPM (cost per thousand incremental impressions), you’ll only pay to reach new viewers—the ones your linear campaign missed. Eliminate waste and connect with fresh audiences on CTV, mobile, and digital.

Button Text

Pay for results.
Not promises.

Discover the power of guaranteed incremental reach! With Samba TV iCPM (cost per thousand incremental impressions), you’ll only pay to reach new viewers—the ones your linear campaign missed. Eliminate waste and connect with fresh audiences on CTV, mobile, and digital.

Button Text

With Samba TV iCPM (cost per thousand incremental impressions), advertisers can reach new omniscreen audiences while only paying for those unexposed to their linear campaign to date — eliminating waste and unlocking significant incremental audience reach opportunities.

Linear ads are reaching fewer viewers with excess frequency.

Reaching incremental audiences elsewhere is a must.

97%

In Q4 2021, 97% of all linear TV ad impressions were served to only 55% of linear TV viewers.

29%

iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.

*Samba TV Marketing Insights, Q4 2021

Reach unexposed audiences

Reaching incremental audiences elsewhere is a must.

29%

iCPM by Samba TV delivers an average 29% incremental lift in audience reach beyond the advertisers’ linear TV campaigns.

29%

iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.

*Samba TV Marketing Insights, Q4 2021

Transform your video strategy with confidence

Optimize With Ease

Know the cost to reach new audiences for continuous optimization, improved forecasting, and smarter planning.

De-risk Ad Spend

Increase overall reach, ROI, and efficiencies by delivering impressions to audiences previously unexposed to linear.

Maximize Reach

Fuse digital and TV with first-party identity graph to ensure the entire deduplicated audience is being reached and converted.

Find out why linear has reached peak saturation

Download Achieving True Incrementally: The Modern Advertisers Reality 

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How to Achieve Incremental Reach

Samba TV's Avi Brown discusses the future of currency and Samba's new metric, iCPM, on this Beet TV Leadership Interview Series.

Read more

Video: Incremental CPMs Make Ad Campaigns More Efficient

Watch Dave Kersey, Chief Media Officer at GSD&M, share how marketers can leverage ACR data to optimize reach and frequency across screens.

Watch now

Case Study: Southwest

Learn how Samba TV’s Online Conversion Report identified incremental reach and traffic to Southwest's website.

Learn more

"Samba TV’s iCPM currency is a game changer for our industry. The product now provides Empower clients like Wendy’s with a simplified view into the performance of our linear and CTV campaigns so that we can quickly and efficiently minimize any wasted budget spent not reaching our audiences."

Krista Lang, Senior Vice President of Investment, Empower

Contact us to learn more