Discover the power of guaranteed incremental reach! With Samba TV iCPM (cost per thousand incremental impressions), you’ll only pay to reach new viewers—the ones your linear campaign missed. Eliminate waste and connect with fresh audiences on CTV, mobile, and digital.
Button TextDiscover the power of guaranteed incremental reach! With Samba TV iCPM (cost per thousand incremental impressions), you’ll only pay to reach new viewers—the ones your linear campaign missed. Eliminate waste and connect with fresh audiences on CTV, mobile, and digital.
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In Q4 2021, 97% of all linear TV ad impressions were served to only 55% of linear TV viewers.
iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.
*Samba TV Marketing Insights, Q4 2021
iCPM by Samba TV delivers an average 29% incremental lift in audience reach beyond the advertisers’ linear TV campaigns.
iCPM by Samba TV delivered an average 29% incremental audience lift for advertisers.
*Samba TV Marketing Insights, Q4 2021
Know the cost to reach new audiences for continuous optimization, improved forecasting, and smarter planning.
Increase overall reach, ROI, and efficiencies by delivering impressions to audiences previously unexposed to linear.
Fuse digital and TV with first-party identity graph to ensure the entire deduplicated audience is being reached and converted.
Find out why linear has reached peak saturation
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Samba TV's Avi Brown discusses the future of currency and Samba's new metric, iCPM, on this Beet TV Leadership Interview Series.
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