Targeting and Measurement Solutions for Political Advertisers

Leverage the power of TV data in 2024 with data-driven political audience targeting and cross-platform measurement solutions

Accurate Targeting is Complicated

Viewers are watching TV shows across various platforms and devices, so engaging target audiences is getting more complex.

48%

Subscribe to Linear TV

Only 1 in 3 Gen-Z and 4 in 10 Hispanics have traditional linear TV

85%

Stream

90% of millennials stream content on their devices

69%

Subscription Cycle

1/3 US adults have cycled in the past 6 months - 2/3rds plan to this year

83%

Multitask while Watching TV

1 in 3 consumers shop online while watching TV

Data-Driven Political Audience Targeting

Samba TV provides fast, flexible, and scalable audience-targeting solutions to drive reach and influence voter decisions for local and national elections.

Fast

24-hour turnaround on custom political audience creation ensures the most up-to-date targeting ready for activation

Flexible

Segments available for immediate activation across major DSPs and social platforms like TikTok, YouTube, and Facebook

Scalable

Daily refreshed audience segments allow you to target political audiences at scale on the local, national, or DMA-level

Targeting Use Cases

Samba TV provides fast, flexible, and scalable audience-targeting solutions to drive reach and mobilize voters for local and national political campaigns

Conquesting

Target voters that have been exposed to your competitor’s ads

Incremental Reach

Target unexposed linear voters across CTV, Digital, and Social

Right-Now Audiences

Reach voters who watched last night's debate and more

Holistically Measure Across TV and Digital

Optimize political campaigns in-flight with insights on deduplicated reach, frequency, conversions, and more

Actionability

Cross-screen insights for reach and frequency and other outcomes

Scalability

ACR-only measurement panel with millions of households. 100K larger than Nielsen’s panel

Accuracy

Gender, ethnicity, age, and income data normalized to .00003% and .01% delta compared to U.S. census

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Contact Us

Talk with a Political Advertising Specialist