Samba TV analyzed viewership from the 2020 Summer Olympics across the U.S., U.K., Germany, and Australia with fascinating insights on:   

• Daily Household Reach
• Geographic Viewership by Region 
• U.S. Demographics of Viewership
• Viewership from Heavy and Light Sports Fans
• Most Watched Shows 
• What Was Watched Instead

Download the report below for these timely insights and trends.