The State of Viewership

Rebecca Fine
Assoc. Director of Marketing Insights & Content
Download Now!

+

2022 Holiday Report From Samba TV and HarrisX

+

Author
Rebecca Fine
Assoc. Director of Marketing Insights & Content
Sep 14, 2022
10
MINUTES 
Share:
Download Now!

Thank you for voting Samba TV 'Best in Measurement Solutions'! Read more on Adweek

More resources

View More

The 2022 holiday shopping season is already in full swing and with Americans continuing to embrace a “return to normalcy,” retailers are on the look-out for clues to what the season holds from consumer spending during a very turbulent economic season.

Consumers are in the midst of a multi-year evolution transforming both how they shop and how they consume content. Mix in a complex economic outlook and the most fragmented consumer engagement landscape in history, and we are on par to see one of the most unique holiday shopping seasons in recent memory. To understand what is in store for this year’s shopping season, Samba TV partnered with the global research firm HarrisX to survey more than 2,500 adults across the U.S. and in every demographic group. This year’s findings offer detailed insights into not only what consumers plan to shop for and how they plan to shop, it also provides the clearest blueprint yet for successful advertiser engagement. Download the report below and watch Samba's Holiday Shopping Webinar on-demand here for all the insights.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships