As tariff uncertainties reshape the automotive industry, 90% of brands have already pumped the brakes on ad spend between January and April. Meanwhile, nearly 11 million fewer households plan to buy a new car this year. Within this challenging landscape, it’s essential for brands to follow the data and place their buys as efficiently as possible.
Dive into Samba TV’s full automotive industry analysis to uncover the biggest advertising trends, audience shifts, and how brands are responding to the uncertain landscape, including:
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