As we enter 2026, pharmaceutical advertising is undergoing a fundamental transformation. Pharma TV ad spend dropped 12% year-over-year, as brands shift toward precision targeting and audiences now cluster into distinct behavioral groups.
Today's pharmaceutical marketers face a new reality: reaching the right patient matters more than reaching the most patients. For brands navigating this shift, understanding these lifestyle-driven behaviors is essential to achieving efficient reach and driving meaningful patient engagement.
Download Samba TV's new Pharmaceutical Industry Insights report to discover actionable strategies for your 2026 media planning, including:
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
Unordered list
Bold text
Emphasis
Superscript
Subscript
.jpg)
