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The State of Viewership

Becky Calejo
Associate Director of Marketing
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212NYC's Understanding TV Today Webinar

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Author
Becky Calejo
Associate Director of Marketing
Aug 27, 2020
30
MINUTES 
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Television continues to be in a state of flux, forcing advertisers to pivot their TV and digital strategies across numerous complex and fragmented tactics like addressable TV, online video, social platforms, and more.

While TV remains an effective strategy for influencing the masses, advertisers have always struggled with accurately measuring the reach and frequency of their campaigns. Without reliable measurement, marketers can miss key reach and frequency insights, waste budget on inefficient campaigns, and misattribute performance metrics, skewing their understanding of what’s really moving the needle.

In this 212 webinar, presented by Samba TV and Anheuser-Busch, hear how advertisers are overcoming these measurement challenges with modern and effective solutions. We’ll cover:

– How the pandemic has prioritized the need to understand cross-platform reach and frequency

– Anheuser-Busch’s learning agenda for OTT and the tools that solved their challenges

– Opportunities with CTV for driving incremental reach

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships