Samba TV hosted the panel at Advertising Week Europe 2021, "Smart TV Data: Powering Modern Measurement and Addressable Advertising" to discuss how advertisers are adapting their strategies to reach elusive audiences as they move to digital channels more than ever before.
Watch the recorded session below to learn how advertisers are overcoming challenges with Connected TV and turning to Smart TV data to better inform measurement and addressable advertising.
Featured Speakers include:
David Barker, SVP, Global Commercial Partnerships at Samba TV
Martyn Bentley, Commercial Director, UK at AudienceProject
Martin O'Boyle, Founder & CEO at MGO Consulting Ltd
Richard Dunmall, President at MiQ