No items found.
No items found.
No items found.

Related Case Studies

No items found.
No items found.
No items found.

Contact Us

The State of Viewership

Becky Calejo
Associate Director of Marketing
Sign up to our newsletter

+

Advertising Week Europe: The Future of TV & Measurement Panel

+

Author
Becky Calejo
Associate Director of Marketing
May 18, 2022
30
MINUTES 
Share:
Sign up to our newsletter

Thank you for voting Samba TV 'Best in Measurement Solutions'! Read more on Adweek

More resources

View More

This recording of Advertising Week Europe's Future of TV and Measurement panel brings together advertising industry leaders for a lively debate for what's next for TV advertising and how consumer attention should be measured across every screen. This debate features the premiere of Samba's State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how shifting consumption patterns are changing the future of advertising.

Featured speakers include Dallas Lawrence, SVP, Head of Communications & Brand at Samba TV, Lara O'Reilly, Media & Advertising Editor at Business Insider, David Barker, SVP, Global Commercial Partnerships at Samba TV, Gareth George, Group Head of Media at RVU (Confused.com, Uswitch, Zoopla), and Jon Waite, Global Head of Activation - Mx at Havas Media Group.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships