This recording of Advertising Week Europe's Future of TV and Measurement panel brings together advertising industry leaders for a lively debate for what's next for TV advertising and how consumer attention should be measured across every screen. This debate features the premiere of Samba's State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how shifting consumption patterns are changing the future of advertising.
Featured speakers include Dallas Lawrence, SVP, Head of Communications & Brand at Samba TV, Lara O'Reilly, Media & Advertising Editor at Business Insider, David Barker, SVP, Global Commercial Partnerships at Samba TV, Gareth George, Group Head of Media at RVU (Confused.com, Uswitch, Zoopla), and Jon Waite, Global Head of Activation - Mx at Havas Media Group.
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