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This recording of Advertising Week Europe's Future of TV and Measurement panel brings together advertising industry leaders for a lively debate for what's next for TV advertising and how consumer attention should be measured across every screen. This debate features the premiere of Samba's State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how shifting consumption patterns are changing the future of advertising.
Featured speakers include Dallas Lawrence, SVP, Head of Communications & Brand at Samba TV, Lara O'Reilly, Media & Advertising Editor at Business Insider, David Barker, SVP, Global Commercial Partnerships at Samba TV, Gareth George, Group Head of Media at RVU (Confused.com, Uswitch, Zoopla), and Jon Waite, Global Head of Activation - Mx at Havas Media Group.
This recording of Advertising Week Europe's Future of TV and Measurement panel brings together advertising industry leaders for a lively debate for what's next for TV advertising and how consumer attention should be measured across every screen. This debate features the premiere of Samba's State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how shifting consumption patterns are changing the future of advertising.
Featured speakers include Dallas Lawrence, SVP, Head of Communications & Brand at Samba TV, Lara O'Reilly, Media & Advertising Editor at Business Insider, David Barker, SVP, Global Commercial Partnerships at Samba TV, Gareth George, Group Head of Media at RVU (Confused.com, Uswitch, Zoopla), and Jon Waite, Global Head of Activation - Mx at Havas Media Group.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
