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Advertising Week: True Cross-Platform Campaign Attribution

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Author
Becky Calejo
Associate Director of Marketing
Oct 5, 2020
30
MINUTES 
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Samba TV’s CEO, Ashwin Navin, was featured on the panel “True Cross-Platform Campaign Attribution Panel" on October 5th to share how Samba TV, Disney and Hulu are enabling full campaign attribution for advertisers across all platforms.

Panel Description: As the market continues to lean into outcome-based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution. Hear from Disney, Hulu and Samba TV as they discuss how they’re working together to leverage Samba’s ACR data and the extensive Disney Ad Sales first-party data and audience segmentation to enable full campaign attribution for advertisers across all platforms including linear, streaming, and digital.

What You’ll Learn from This Session...

- Cross-Platform campaign attribution best practices
- How DAS, Hulu and Samba TV are partnering to maximize their insights for buyers at every stage
- What’s ahead for cross-platform attribution in the next two years

Panelists:
Ashwin Navin, Co-founder and CEO, Samba TV
Dana McGraw, VP Audience Modeling and Data Science, The Walt Disney Company
Asaf Davidov, Vice President, Ad Sales Research, Hulu

Watch on-demand on Advertising Week’s website.

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