The State of Viewership

Becky Calejo
Associate Director of Marketing
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Adweek's Elevate: TV and Video Measurement Event

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Author
Becky Calejo
Associate Director of Marketing
Jun 9, 2021
27
MINUTES 
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Adweek invited Ashwin Navin, Co-founder and Chief Executive Officer of Samba TV, to speak on the Measuring OTT and Connected TV panel on June 9, 2021 during the Elevate: TV and Video Measurement virtual event. Watch the recording below to learn his perspectives and predictions into the evolving space and how to navigate the next era of measurement.

Measuring OTT and Connected TV Panel

Panel Description: 
2020 catalyzed the shift to streaming forcing marketers to radically adjust their strategies around their linear budgets. While this opens the door to new opportunities for alternative revenue streams, it also unveiled critical gaps in OTT and CTV measurement. Looking ahead, several important questions will need to be addressed for a successful pivot including: what metrics do buyers need to help make their choices? What role will third-party companies play?

Featuring:
Ashwin Navin, Co-founder and Chief Executive Officer, Samba TV
Ashish Chordia, Founder and Chief Executive Officer, LG Ads
Travis Hockersmith, Vice President, Platform Business, Vizio
Mollie Cahillane, Convergent TV Reporter, Adweek

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships