Adweek invited Ashwin Navin, Co-founder and Chief Executive Officer of Samba TV, to speak on the Measuring OTT and Connected TV panel on June 9, 2021 during the Elevate: TV and Video Measurement virtual event. Watch the recording below to learn his perspectives and predictions into the evolving space and how to navigate the next era of measurement.
Measuring OTT and Connected TV Panel
Panel Description: 2020 catalyzed the shift to streaming forcing marketers to radically adjust their strategies around their linear budgets. While this opens the door to new opportunities for alternative revenue streams, it also unveiled critical gaps in OTT and CTV measurement. Looking ahead, several important questions will need to be addressed for a successful pivot including: what metrics do buyers need to help make their choices? What role will third-party companies play?
Ashwin Navin, Co-founder and Chief Executive Officer, Samba TV
Ashish Chordia, Founder and Chief Executive Officer, LG Ads
Travis Hockersmith, Vice President, Platform Business, Vizio
Mollie Cahillane, Convergent TV Reporter, Adweek