The State of Viewership

Katie North-Fisher
Director, Corporate Communications
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Ask a Samba TV Expert: Introducing Samba TV's Picture Perfect

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Author
Katie North-Fisher
Director, Corporate Communications
Jan 7, 2021
3
MINUTES 
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This week, Samba TV announced its groundbreaking Samba AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. As part of Samba TV’s mission is to create a better viewing experience for everyone, this innovative technology is an important element of this cornerstone.

I sat down with Samba TV Sr. Director, TV Product and Partner Management Robert Macauley to hear a bit more about Samba TV Picture Perfect℠ and the Samba AI-driven, industry-first benefits for consumers.

What is Samba TV Picture Perfect?

Samba TV designed Picture Perfect℠ to be embedded within the TV with the purpose of recognizing and optimizing the quality of the content playing on the screen in real time, with or without an internet connection.

With ever-improving features on TVs like Motion Smoothing and Variable Refresh rates, many consumers today unknowingly watch their favorite content with these settings enabled often resulting in what’s known as the “Soap Opera Effect.”

While intended to help create a sharper image, the frame calculation can often be inappropriately applied and the content can look strange as a result. Samba TV Picture Perfect℠ automatically detects the content type and optimizes the picture settings in real time, regardless of internet connection or technical knowledge. This solves the Soap Opera Effect problem for users, automatically enabling higher refresh rates when needed and disabling when not, ensuring they have the best viewing experience at all times.

What can you tell us about the technology behind it?

This groundbreaking technology leverages machine learning on the edge device, and allows consumers the ability to experience all of the second-by-second action across the industry’s highest quality TVs and gaming consoles, with privacy-by-design.

How can consumers experience this?

We’ve announced our first innovation partner for Picture Perfect℠ is Vestel, an industry-leading manufacturer of worldwide brands like Toshiba, Panasonic, Hitachi, JVC, and Telefunken. A long-time partner of Samba TV, Vestel has been working with the company on this industry-first initiative as it continues to deliver best-in-class technologies to consumers. Stay tuned for more to come on how you can take home and experience Picture Perfect℠.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships