Millennials, a generation of over 72M with a spending power of over $2.5 TRILLION, were the first to wield the scissors to cut the cord. But this massive audience grew up with cable and the ads that came with it, and our latest research shows that they are the most willing to embrace new AVOD models. Advertisers that take the time to understand this generation of both worlds will be well positioned to win their dollars in the holiday season and beyond.
Download our Guide to Targeting Millennials for insights to inform your strategy, including:
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