.png)
As we close out 2022, advertisers are finalizing strategies and getting ready to execute their plans for 2023. For some advertisers, this includes adjusting to seasonal audience behaviors and rituals around New Year’s resolutions, fitness and weight loss goals, and other lifestyle milestones. Advertisers may also be preparing for upcoming tentpole events such as the Super Bowl, Valentine’s Day, and the Oscars.
When adjusting to these seasonal changes, it is key for programmatic advertisers to have comprehensive data and nimble tools for engaging target audiences. This includes tools that address arduous advertising processes, such as the implementation of PMP campaigns which can take several days.
To help, we just released a new interface for Samba TV Audiences! The new self-service interface has all of Samba TV’s syndicated audiences for the U.S., and no login is required. It enables advertisers to:
Trying to find cord-cutters, sports enthusiasts, or video gamers in 2023? Check out the interface at samba.tv/audiences to find your target audience, or contact us here for more details.
As we close out 2022, advertisers are finalizing strategies and getting ready to execute their plans for 2023. For some advertisers, this includes adjusting to seasonal audience behaviors and rituals around New Year’s resolutions, fitness and weight loss goals, and other lifestyle milestones. Advertisers may also be preparing for upcoming tentpole events such as the Super Bowl, Valentine’s Day, and the Oscars.
When adjusting to these seasonal changes, it is key for programmatic advertisers to have comprehensive data and nimble tools for engaging target audiences. This includes tools that address arduous advertising processes, such as the implementation of PMP campaigns which can take several days.
To help, we just released a new interface for Samba TV Audiences! The new self-service interface has all of Samba TV’s syndicated audiences for the U.S., and no login is required. It enables advertisers to:
Trying to find cord-cutters, sports enthusiasts, or video gamers in 2023? Check out the interface at samba.tv/audiences to find your target audience, or contact us here for more details.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
.jpg)
