No items found.
No items found.
No items found.

Related Case Studies

No items found.
No items found.
No items found.

Contact Us

The State of Viewership

Jim Tarr
VP of Marketing, Growth & Product Marketing

+

Introducing the New Interface for Samba TV Audiences

+

Author
Jim Tarr
VP of Marketing, Growth & Product Marketing
Dec 13, 2022
1
MINUTES 
Share:

Thank you for voting Samba TV 'Best in Measurement Solutions'! Read more on Adweek

More resources

View More

As we close out 2022, advertisers are finalizing strategies and getting ready to execute their plans for 2023. For some advertisers, this includes adjusting to seasonal audience behaviors and rituals around New Year’s resolutions, fitness and weight loss goals, and other lifestyle milestones. Advertisers may also be preparing for upcoming tentpole events such as the Super Bowl, Valentine’s Day, and the Oscars. 

When adjusting to these seasonal changes, it is key for programmatic advertisers to have comprehensive data and nimble tools for engaging target audiences. This includes tools that address arduous advertising processes, such as the implementation of PMP campaigns which can take several days. 

To help, we just released a new interface for Samba TV Audiences! The new self-service interface has all of Samba TV’s syndicated audiences for the U.S., and no login is required. It enables advertisers to:

  • Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
  • Implement omniscreen campaigns in a few minutes on your preferred DSP or platform
  • Get 24/7 access to an easy-to-use, self-service interface with frequently refreshed audience data

Trying to find cord-cutters, sports enthusiasts, or video gamers in 2023? Check out the interface at samba.tv/audiences to find your target audience, or contact us here for more details.

 

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships