As linear advertising reaches peak saturation, Samba TV analyzed approximately 37 billion hours of Q4 2021 viewership to help you understand how to best optimize your spend in 2022:

• Find out how you can achieve incremental reach, not just higher frequency
• Reach cord-cutters and light TV viewers where they are and where they are heading
• What still works in linear and how you can take advantage

Download the Q4'21 State of Viewership Report below for more insights into:

• Macro viewership trends across global media markets
• Industry performance for advertising
• Steaming movie releases & series
• Live viewership for the NFL and other sports

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