As linear advertising reaches peak saturation, Samba TV analyzed approximately 37 billion hours of Q4 2021 viewership to help you understand how to best optimize your spend in 2022:
- Find out how you can achieve incremental reach, not just higher frequency
- Reach cord-cutters and light TV viewers where they are and where they are heading
- What still works in linear and how you can take advantage
Download the Q4'21 State of Viewership Report below for more insights into:
- Macro viewership trends across global media markets
- Industry performance for advertising
- Steaming movie releases & series
- Live viewership for the NFL and other sports