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The State of Viewership

Becky Calejo
Associate Director of Marketing
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Samba Hosts ThinkLA Webinar "Navigating The New Wave of TV Viewership"

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Author
Becky Calejo
Associate Director of Marketing
Apr 9, 2020
37
MINUTES 
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The television viewing landscape has changed almost overnight as millions of Americans adjusted their lives to the new realities of social distancing. Samba TV’s recent analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying home and consuming more content throughout the day.

Samba’s Dr. Jeffrey Silverman, Director of Data Science and Analytics and Dan Ackerman, CRO,  hosted ThinkLA’s ThinkThursdays webinar on April 9, 2020 to share some of the key insights from viewership data we’ve been seeing across streaming, linear, and TV genres. Using viewership data, we explain how marketers can navigate ad disruption to reach their target audiences.


In case you missed it, you can download the webinar deck or watch it below.

Watch the Webinar: “Navigating The New Wave of TV Viewership”

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships