We’re back with Samba’s annual Super Bowl analysis - download the full report to see our viewership trends for the biggest TV event of the year, along with insights on the brands and commercials that were featured during the game.
Super Bowl LIII viewers were treated to the lowest-scoring Super Bowl in NFL history, but that didn’t stop Samba TV from producing our annual analysis of the year’s biggest live TV event. Based on proprietary ACR technology sourced from 14.4M opt-in US households, Samba’s data scientists analyzed second-by-second viewership for the pregame, postgame and everything in-between (including Maroon 5).
Our Super Bowl LIII analysis has all the viewership insights you need to understand how fans watched the full CBS broadcast, as well as the brands and commercials that aired on television’s biggest stage. Download the full report and see answers to these questions and more:
Which brands had the most commercial presence?
Did the Rams drive strong viewership in Los Angeles?
What programs did viewers tune-away to during halftime?
How did The World’s Best benefit from a Super Bowl lead-in?