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The State of Viewership

Corey Rice
Content Marketing Strategist
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Samba TV Analysis: Super Bowl LIII

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Author
Corey Rice
Content Marketing Strategist
Feb 27, 2019
10
MINUTES 
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We’re back with Samba’s annual Super Bowl analysis - download the full report to see our viewership trends for the biggest TV event of the year, along with insights on the brands and commercials that were featured during the game.

33.9M US Households Watched Super Bowl LIII

See Our Full Analysis For More Viewership Insights

Super Bowl LIII viewers were treated to the lowest-scoring Super Bowl in NFL history, but that didn’t stop Samba TV from producing our annual analysis of the year’s biggest live TV event. Based on proprietary ACR technology sourced from 14.4M opt-in US households, Samba’s data scientists analyzed second-by-second viewership for the pregame, postgame and everything in-between (including Maroon 5).

Our Super Bowl LIII analysis has all the viewership insights you need to understand how fans watched the full CBS broadcast, as well as the brands and commercials that aired on television’s biggest stage. Download the full report and see answers to these questions and more: 

Which brands had the most commercial presence?

Did the Rams drive strong viewership in Los Angeles?

What programs did viewers tune-away to during halftime?

How did The World’s Best benefit from a Super Bowl lead-in?

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships