The Big Bang Theory Finale: Samba TV Strategy


Corey Rice
Content Marketing Strategist
Apr 4, 2019

After twelve seasons The Big Bang Theory is coming to a close, walking away with seven Emmys and a reputation as one of TV’s most-watched programs of the last decade.

The upcoming finale on May 16th is certainly must-see TV – and while a handful of brands have secured commercial slots for the back-to-back half-hour episodes, many others are looking for tactics to gain exposure against viewers.

Samba TV offers a two-pronged strategy for targeting viewers of The Big Bang Theory – including the finale – as well as accurate performance measurement to uncover exactly which campaign components are driving conversions.

Amplify Your Brand Across Second Screens

Leverage Samba’s TV viewership segments, powered by the industry’s largest and most complete multi-source TV dataset, to activate a comprehensive targeting strategy across viewer’s second screens (smartphone, tablet, CPU) with impactful digital display and video messaging:

  • Reach viewers of past seasons of The Big Bang Theory leading into the finale to gain momentum and increase brand exposure.
  • After the final episodes air on May 16th, begin targeting viewers programmatically to maximize reach and capitalize on an engaged audience.
  • Target viewers of Young Sheldonwhich is nearly as popular as The Big Bang Theory (according to Samba TV’s Weekly Rankings) and also has strong crossover viewership.
  • Capitalize on halo effect of The Big Bang Theory and expand your brand’s presence by targeting viewers of the Thursday Primetime daypart.

Quantify Reach/Frequency & Conversions

Measuring which components of a cross-screen strategy are driving success is critical to continually optimizing and improving performance. Samba TV offers two industry-leading research solutions that provide actionable insights and success measurement:

  • Assess your campaign’s True Reach & Frequency with Samba’s cross-screen research panel to understand de-duplicated audience reach and frequency for TV and digital ad exposures. Mitigate waste and reach the full potential of your target audience in order to maximize ROI.
  • Samba’s Broadcast Conversion Rate measurement identifies exactly which campaign variables are driving real-world business outcomes: website conversions, store visits and brand lift.

Contact your Samba TV representative to discuss a customized cross-screen strategy for The Big Bang Theory finale.

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