After twelve seasons The Big Bang Theory is coming to a close, walking away with seven Emmys and a reputation as one of TV’s most-watched programs of the last decade.
The upcoming finale on May 16th is certainly must-see TV – and while a handful of brands have secured commercial slots for the back-to-back half-hour episodes, many others are looking for tactics to gain exposure against viewers.
Samba TV offers a two-pronged strategy for targeting viewers of The Big Bang Theory – including the finale – as well as accurate performance measurement to uncover exactly which campaign components are driving conversions.
Leverage Samba’s TV viewership segments, powered by the industry’s largest and most complete multi-source TV dataset, to activate a comprehensive targeting strategy across viewer’s second screens (smartphone, tablet, CPU) with impactful digital display and video messaging:
Measuring which components of a cross-screen strategy are driving success is critical to continually optimizing and improving performance. Samba TV offers two industry-leading research solutions that provide actionable insights and success measurement:
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