In Samba TV’s inaugural State of Viewership Quarterly Report, we take a look at viewership in the third quarter of 2020 (July through September) and compare it to the trends we closely followed in the second quarter (April through June). The report is made up of approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K., and Germany.
Download the report below to get in-depth insights into three unique categories of programming in the third quarter: Election Events, Live Sports, and Cable News.
In Samba TV’s inaugural State of Viewership Quarterly Report, we take a look at viewership in the third quarter of 2020 (July through September) and compare it to the trends we closely followed in the second quarter (April through June). The report is made up of approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K., and Germany.
Download the report below to get in-depth insights into three unique categories of programming in the third quarter: Election Events, Live Sports, and Cable News.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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