The State of Viewership

Becky Calejo
Associate Director of Marketing
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The State of Viewership Webinar: Trends & Tips to Optimize Your 2022 Upfront Planning

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Author
Becky Calejo
Associate Director of Marketing
May 11, 2022
30
MINUTES 
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We analyzed over 24 billion hours of linear and streaming data in the U.S. to understand the top viewership trends from the first quarter of 2022. The insights we uncovered illustrate the growing challenges advertisers face today to effectively reach audiences and further validates the need to embrace more flexible advertising models.

In this recording of Samba TV's webinar from May 11th, 2022, Cole Strain, VP, Measurement Products, and Rebecca Fine, Associate Director of Marketing Insights & Content, present a look at the latest cord cutting and streaming trends from the Q1'22 State of Viewership Report, and share how to leverage these insights to optimize your omniscreen strategy. We also introduce a new approach to Upfront planning, called the FlexFronts, which enables marketers to build an optimal plan across linear and CTV to balance reach and flexibility.  

Watch the webinar on demand for a firsthand look at:

  • Linear and Streaming TV Trends
  • Live TV Event Viewership, including the Oscars, Olympics, & Super Bowl
  • Advertising Performance
  • Tips for Optimizing Your 2022 Upfront Planning

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships