We analyzed over 24 billion hours of linear and streaming data in the U.S. to understand the top viewership trends from the first quarter of 2022. The insights we uncovered illustrate the growing challenges advertisers face today to effectively reach audiences and further validates the need to embrace more flexible advertising models.
In this recording of Samba TV's webinar from May 11th, 2022, Cole Strain, VP, Measurement Products, and Rebecca Fine, Associate Director of Marketing Insights & Content, present a look at the latest cord cutting and streaming trends from the Q1'22 State of Viewership Report, and share how to leverage these insights to optimize your omniscreen strategy. We also introduce a new approach to Upfront planning, called the FlexFronts, which enables marketers to build an optimal plan across linear and CTV to balance reach and flexibility.
Watch the webinar on demand for a firsthand look at:
- Linear and Streaming TV Trends
- Live TV Event Viewership, including the Oscars, Olympics, & Super Bowl
- Advertising Performance
- Tips for Optimizing Your 2022 Upfront Planning