We analyzed over 24 billion hours of linear and streaming data in the U.S. to understand the top viewership trends from the first quarter of 2022. The insights we uncovered illustrate the growing challenges advertisers face today to effectively reach audiences and further validates the need to embrace more flexible advertising models.
In this recording of Samba TV's webinar from May 11th, 2022, Cole Strain, VP, Measurement Products, and Rebecca Fine, Associate Director of Marketing Insights & Content, present a look at the latest cord cutting and streaming trends from the Q1'22 State of Viewership Report, and share how to leverage these insights to optimize your omniscreen strategy. We also introduce a new approach to Upfront planning, called the FlexFronts, which enables marketers to build an optimal plan across linear and CTV to balance reach and flexibility.
Watch the webinar on demand for a firsthand look at:
We analyzed over 24 billion hours of linear and streaming data in the U.S. to understand the top viewership trends from the first quarter of 2022. The insights we uncovered illustrate the growing challenges advertisers face today to effectively reach audiences and further validates the need to embrace more flexible advertising models.
In this recording of Samba TV's webinar from May 11th, 2022, Cole Strain, VP, Measurement Products, and Rebecca Fine, Associate Director of Marketing Insights & Content, present a look at the latest cord cutting and streaming trends from the Q1'22 State of Viewership Report, and share how to leverage these insights to optimize your omniscreen strategy. We also introduce a new approach to Upfront planning, called the FlexFronts, which enables marketers to build an optimal plan across linear and CTV to balance reach and flexibility.
Watch the webinar on demand for a firsthand look at:
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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