97% of all linear TV ad dollars reached only 55% of linear TV viewers in Q4 2021, which shows that reaching incremental audiences is a challenge for today’s advertisers. Samba TV’s strategy guide gives you the tools you need to plan, activate, and measure campaigns in order to reach unexposed target audiences across screens.

Download Achieving True Incrementally: The Modern Advertisers Reality below for more insights into:

• The new level of investment in time, technology, and research required to achieve true incrementality  
• What to look for when selecting a platform for incremental reach
• Which capabilities and technologies do vendors need to effectively find unexposed audiences and accurately measure deduplicated reach across platforms and across screens
• The importance that a centralized identity solution has on recognizing audiences and measuring true incrementality

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