The State of Viewership

Jason Wolfson
Director, Product Marketing
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Achieving True Incremental Reach Strategy Guide

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Author
Jason Wolfson
Director, Product Marketing
Mar 9, 2022
1
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97% of all linear TV ad dollars reached only 55% of linear TV viewers in Q4 2021, which shows that reaching incremental audiences is a challenge for today’s advertisers. Samba TV’s strategy guide gives you the tools you need to plan, activate, and measure campaigns in order to reach unexposed target audiences across screens.


Download Achieving True Incrementally: The Modern Advertisers Reality below for more insights into:

  • The new level of investment in time, technology, and research required to achieve true incrementality  
  • What to look for when selecting a platform for incremental reach
  • Which capabilities and technologies do vendors need to effectively find unexposed audiences and accurately measure deduplicated reach across platforms and across screens
  • The importance that a centralized identity solution has on recognizing audiences and measuring true incrementality

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Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships
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