The VAB invited Samba TV's SVP, Revenue Products, Avi Brown, and Innovid's Chief Strategy Officer, Bob Ivins, to join The State of TV Measurement Webinar Series to discuss the primary ways TV viewership data can be collected and reported on. Understanding the various methodologies is critical for marketers as differences in the way data is collected can impact the results of their campaigns. This transparent view will empower marketers to evaluate the methodologies and platforms as they determine what’s best for their campaign.
Watch this recorded webinar to learn:
- How might the way data is collected impact the measurement of your campaign?
- Is it recommended to directly compare one methodology to another?
- How can marketers set themselves up for success when evaluating a new measurement partner?
The VAB invited Samba TV's SVP, Revenue Products, Avi Brown, and Innovid's Chief Strategy Officer, Bob Ivins, to join The State of TV Measurement Webinar Series to discuss the primary ways TV viewership data can be collected and reported on. Understanding the various methodologies is critical for marketers as differences in the way data is collected can impact the results of their campaigns. This transparent view will empower marketers to evaluate the methodologies and platforms as they determine what’s best for their campaign.
Watch this recorded webinar to learn:
- How might the way data is collected impact the measurement of your campaign?
- Is it recommended to directly compare one methodology to another?
- How can marketers set themselves up for success when evaluating a new measurement partner?
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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