The VAB invited Samba TV's SVP, Revenue Products, Avi Brown, and Innovid's Chief Strategy Officer, Bob Ivins, to join The State of TV Measurement Webinar Series to discuss the primary ways TV viewership data can be collected and reported on. Understanding the various methodologies is critical for marketers as differences in the way data is collected can impact the results of their campaigns. This transparent view will empower marketers to evaluate the methodologies and platforms as they determine what’s best for their campaign.
Watch this recorded webinar to learn:
- How might the way data is collected impact the measurement of your campaign?
- Is it recommended to directly compare one methodology to another?
- How can marketers set themselves up for success when evaluating a new measurement partner?
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