Paramount Launches Inaugural Partnership With Samba TV
Paramount leads the way as the first major Australian broadcaster to integrate Samba TV’s advanced viewership data capabilities for holistic, omnichannel audience strategies, set to revolutionise audience insights and targeting.
Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers are Concerned About Turbulent Economic Outlook But Not Planning To Reduce Spending
Samba TV today announced key findings from its 2022 Holiday Report conducted in tandem with global research firm HarrisX. The survey of more than 2,500 U.S. adults who plan to shop for the holidays offers the first consumer-focused research of the holiday season detailing insights into shifting shopping preferences and significant challenges for advertisers seeking to engage shoppers this holiday season.
Samba TV and Relo Metrics Partner to Deliver Increased Linear Ad Measurement and Insight for Sports Teams, Brands, and Agencies
Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, announced today that it has partnered with Relo Metrics, the leading sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television for the first time ever.
Samba TV Q2 State of Viewership Report Finds Consumption of Linear TV Declines to Year Low
Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.
Samba TV Continues Robust International Growth; Enters Spanish Market with Exclusive Partnership with Smartclip
Following a year of significant international growth, Samba TV, the global leader in television technology and omniscreen advertising and analytics, announced a new strategic partnership with adtech platform Smartclip to exclusively enter the Spanish market for the first time.
Leading Research Firm Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities
As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world.