Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in Havas Media Network’s Converged platform.

Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.

StackAdapt, the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s comprehensive first-party dataset into a suite of products within StackAdapt’s programmatic platform. .

Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s suite of generative AI technologies.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a new partnership with GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled critical new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season. Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.