News Center

September 21, 2023

Samba TV and HarrisX Data Shows Consumer Confidence in Holiday Spending

Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable consumer insights for businesses and marketers on the upcoming holiday shopping season, including that the majority of shoppers are planning to spend the same or more money on holiday shopping this year despite economic challenges.
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September 14, 2023

Samba TV and Mediaplus expand strategic partnership to launch first-of-its-kind measurement solution in Germany

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and Mediaplus, one of Germany's preeminent media agencies, are launching AQIS+TV, a new reporting dashboard that enables advertisers and publishers to achieve greater ROI from their TV investments.
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August 9, 2023

Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers

Samba TV’s targeted insights illustrate a viewership landscape marked by new and innovative opportunities for audiences to consume over-the-top (OTT) content, consisting of newly-rolled out AVOD options from streaming leaders Disney+ and Netflix as well as the growth of FAST options.
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June 20, 2023

Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch

“The data shows that greater on-screen representation will tend to increase viewership overall and among diverse populations,” said Samba TV CEO and co-founder Ashwin Navin. “Audiences are deeply connected to what they watch on TV. Although we live in the golden age of content, diversity on-screen still does not adequately represent the population in all its identities.”
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May 18, 2023

Samba TV Analysis Examines Streaming Release Strategies to Maximize Viewership

“In the battle among streaming providers, success is defined by various metrics: maximizing subscribers, platform engagement, and show audience,” said Samba TV co-founder and CEO Ashwin Navin. “Comparing Netflix's ‘Wednesday’ and HBO's ‘House of the Dragon’ illustrates two different approaches that draw massive audiences, with an intense focus on how to captivate younger, diverse viewers. As the streaming landscape rapidly evolves, it's essential to develop innovative, data-driven ways to break away from the pack.”
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May 14, 2023

Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK, Canada, and Australia

Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo said: “Our partnership with Samba TV brings an enhanced Advanced TV solution to our Yahoo DSP and to clients across these strategic markets. Bridging linear TV and online digital audiences enables advertisers to maximise the effectiveness of their TV budgets and reach the right audiences across every screen seamlessly, without repeating ads needlessly. This first-of-its-kind partnership was launched in Australia last year and we’re thrilled to renew the relationship and expand into the UK and Canada. Advertisers can pool their TV and digital budgets to plan and measure audiences with Samba TV’s data and target audience segments created and curated by the Yahoo DSP in order to maximise campaign impact.” 
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