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October 9, 2024

Samba TV Partners with IRIS.TV to Unlock Next-gen Contextual Advertising and Measurement

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading content data platform, to revolutionize contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI™ to analyze extensive video catalogs from major digital media and connected TV (CTV) publishers indexed with the IRIS_ID. The IRIS_ID is a universal content identifier that enables publishers to securely share granular video-level data with advertisers. The combination provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes.
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October 8, 2024

QMS and Samba TV Drive Incremental Reach for New Advertisers

Leading digital outdoor media company, QMS today announced four new brands to take advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.
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October 2, 2024

Madhive Selects Samba TV As Preferred Audience Targeting Partner, Enabling Access To Comprehensive Streaming and Linear Audiences for Local Advertisers

Madhive, the leading technology company for local connected television (CTV) advertising, today announced it has selected Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based TV (ACR) audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure.
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September 12, 2024

Samba TV’s Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political Advertising Report, offering key trends and insights for a tightly contested presidential race. The report analyzes linear and streaming TV viewership data and over a billion TV ad impressions to reveal how the two presidential candidates are reaching Americans and who’s being left behind.
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September 11, 2024

FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming and On Demand Content

‍As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections
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August 8, 2024

Samba TV's State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline

Streaming Gains Traction While Linear TV Fights to Maintain Audiences Amidst AI Innovations and Shifting Viewer Habits.
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