Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading content data platform, to revolutionize contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI™ to analyze extensive video catalogs from major digital media and connected TV (CTV) publishers indexed with the IRIS_ID. The IRIS_ID is a universal content identifier that enables publishers to securely share granular video-level data with advertisers. The combination provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes.

Leading digital outdoor media company, QMS today announced four new brands to take advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.

Madhive, the leading technology company for local connected television (CTV) advertising, today announced it has selected Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based TV (ACR) audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political Advertising Report, offering key trends and insights for a tightly contested presidential race. The report analyzes linear and streaming TV viewership data and over a billion TV ad impressions to reveal how the two presidential candidates are reaching Americans and who’s being left behind.

‍As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections

Streaming Gains Traction While Linear TV Fights to Maintain Audiences Amidst AI Innovations and Shifting Viewer Habits.