Samba TV and Lucid Partner to Deliver Increased Linear TV Ad Measurement and Insight for Brands
Samba TV, a leading global provider of omniscreen advertising and analytics, announced today that it has partnered with Lucid, the leading programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data by surveying mobile and desktop users for feedback about ads they’ve seen on their TVs.
Samba TV Launches SambaID to Drive More Efficiency and Transparency in the Advertising Ecosystem
Samba TV, a global leader in omniscreen advertising and analytics, today announced the launch of Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimize against, even in the post-cookie future.
Samba TV Announces Hire Of Former Dentsu Executive, Kris Magel, As Vice President And Head Of Agency Development
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Kris Magel has joined the company as Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising agencies and holding companies, driving innovation and developing solutions for advanced media planning, activation and measurement. At the core of these solutions is the deployment of Samba TV Identity and Samba’s first-party TV data to enable media buyers and sellers to transact more efficiently and effectively to drive better outcomes for brands.
Samba TV Announces Global TV Viewership Dashboard With Real-time Ratings For Local, National, And International Events
Samba TV, a global leader in omniscreen advertising and analytics, today announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany, and Australia.
Samba TV Appoints Divya Ghatak to Board of Directors
Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Divya Ghatak to its board of directors. Ghatak is the Chief People Officer at the newly public SentinelOne (NYSE: S) and brings a wealth of experience scaling companies in Silicon Valley as an executive leader overseeing global people operations, culture, and talent initiatives that help accelerate growth for software, high-tech, and medical technology companies.
MiQ and Samba TV partner in Canada for an enhanced Advanced TV solution
MiQ, a global programmatic media partner, today announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada.