Samba TV Announces Hire Of Robert Coon as Chief Revenue Officer
Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Robert Coon to Chief Revenue Officer (CRO). Previously spending more than a decade at Amazon, a majority of which was spent heading up advertising sales teams, Coon brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions powered by first-party data and identity. During his tenure at Amazon, he was an early leader within the ads division, having owned the launch of Amazon’s connected TV (CTV) products and leading various vertical teams as Amazon’s ad business scaled.
Samba TV Files Registration Statement for Proposed Initial Public Offering
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the NYSE under the ticker symbol “SMBA.”
Samba TV Announces Media Industry Leader, Meredith Brace, as Chief Marketing Officer
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Meredith Brace has joined the company as Chief Marketing Officer. Brace will leverage her expertise as a brand marketer to define and drive strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity.
Samba TV and Lucid Partner to Deliver Increased Linear TV Ad Measurement and Insight for Brands
Samba TV, a leading global provider of omniscreen advertising and analytics, announced today that it has partnered with Lucid, the leading programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data by surveying mobile and desktop users for feedback about ads they’ve seen on their TVs.
Samba TV Launches SambaID to Drive More Efficiency and Transparency in the Advertising Ecosystem
Samba TV, a global leader in omniscreen advertising and analytics, today announced the launch of Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimize against, even in the post-cookie future.
Samba TV Announces Hire Of Former Dentsu Executive, Kris Magel, As Vice President And Head Of Agency Development
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Kris Magel has joined the company as Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising agencies and holding companies, driving innovation and developing solutions for advanced media planning, activation and measurement. At the core of these solutions is the deployment of Samba TV Identity and Samba’s first-party TV data to enable media buyers and sellers to transact more efficiently and effectively to drive better outcomes for brands.