Samba TV News Center

October 21, 2025

Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement

October 16, 2025

‘KPop Demon Hunters’ Claims 15th Straight Week in Streaming Top 10 | Chart

‘Monster: The Ed Gein Story’ lands another week at No. 1

October 15, 2025

Ad Context Protocol?

Here’s a breakdown of what AdCP is, how it works, and what it could mean for ad buyers, sellers, and everyone in between.

October 9, 2025

Ryan Murphy’s Latest Gruesome Season of ‘Monster’ Debuts at No. 1 on Streaming Top 10 | Chart

Meanwhile, “The Voice” settles into No. 1 on linear and claims multiple spots on this week’s list

October 2, 2025

‘Black Rabbit’ Holds Off ‘Tulsa King’ at No. 1 on Streaming Top 10 | Chart

On linear, “The Voice” surges to No. 1 with the debut of Season 28

October 2, 2025

Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases

Analysis finds that Snapchat theatrical campaigns drove 79% incremental lift in ticket sale conversions, underscoring its role in turning exposure into outcomes for entertainment brands in a thriving market