Netflix is known for producing an incredible amount of engaging content across a wide variety genres. There’s hit comedy, like “The Roast of Kevin Hart,” which topped the Samba TV weekly Wrap Report last week.
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AI is changing the requirements for identity, as agents begin making thousands of campaign decisions per second. This means advertisers will need identity resolution and audience signals to work in real-time across every major buying environment.
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Anthropic's New Consulting Venture Makes Its First Acquisition.
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One of the most brutal video game film adaptations made a streaming comeback over the weekend. As movies based on popular gaming franchises continue to thrive, 2026 is shaping up to be a big year for sequels to these hit titles.
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Samba TV has appointed Katie Soo to its board of directors as the company advances its AI-driven media intelligence platform connecting advertisers with consumers across streaming, broadcast and digital channels.
Read more >Following years of development and months of beta testing, the Association of National Advertisers' (ANA) cross-media measurement service Aquila will roll out as a commercial product that advertisers can use to empirically measure the reach and frequency of ad campaigns across TV and digital platforms.
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