Samba TV also says that House of the Dragon exceeded initial same-day viewership of Netflix’s tentpole series Stranger Things (1.2 million U.S. household viewers streaming in its first day), more than doubling same-day viewership for its Season 4 premiere earlier this summer.
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Samba TV's Sate of Viewership report suggests that in a crowded content world, SVODs need to rethink marketing strategies as more consumers jump between services.
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Samba TV found significant front-loading of viewership for marquee titles. By the 30th day top titles were available, they had generated 86% of their 50-day viewership. About 2.9 million households watched Stranger Things Season 4 in its first four days online, with the total rising to 4.6 million households by Day 15.
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The deal with Smartclip in Spain will make Samba TV’s smart-TV viewership data available to advertisers in that market, where 82% of the adult population watches content via connected TVs.
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Samba TV’s State of Viewership report explores how unlimited choices on how to watch television means that the average consumer can customize their viewing experience like never before.
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Samba TV has released its State of Viewership report covering Australia in Q2 of 2022. It found the recurring theme among the questions and challenges facing the industry is: the abundance of choice. The report also pointed out that consumers are shifting away from linear, with household reach and minutes viewed both down from 2021.
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