The Paramount+ crime drama makes its first appearance on the Streaming Top 10 list after premiering in March
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StackAdapt, the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
Read more >HBO’s hit video game adaptation claims another week at No. 1 for Max
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"I think that once you have fragmentation, it's going to be hard to get people back. I don't think the habits are changing. I think it's going to continue to get more and more fragmented. If it's a habit that somebody turns on the news after dinner, that habit may continue, but that they're now going to pick up their tablet or their phone and scroll while they're watching the news, or they'll watch it in a different room. So I don't think it's just that they're not as captive of an audience as they once were." - Samba TV VP of Measurement Alyson Sprague-Shields
Read more >HBO and Max’s weekly release strategy lands another week on top of the streaming chart, while Netflix’s revolving door of new binge releases wins the volume game
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For as much as ad-supported streaming viewership is growing, recent data from Samba TV indicates that advertisers are too often missing the mark. An overwhelming majority of TV and streaming ad impressions — 91% — are being served to the top 50% of U.S. households that spend the most time watching traditional TV, according to Samba TV. That’s based on households’ traditional TV watch time, but it includes streaming ad impressions. By contrast, only 9% of TV and streaming ads reached the bottom 50% of households. This means that the ads are predominately being served only to one group of consumers, narrowing their reach despite a high number of impressions.
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