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April 26, 2026

ANA Rolling Out Aquila In 30 Days

Following years of development and months of beta testing, the Association of National Advertisers' (ANA) cross-media measurement service Aquila will roll out as a commercial product that advertisers can use to empirically measure the reach and frequency of ad campaigns across TV and digital platforms.

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March 19, 2026

‘War Machine’ Keeps Rolling as Netflix’s Sci-Fi Actioner Tops Streaming Chart Again

The Alan Ritchson film is on its way to being one of Netflix’s biggest movies of the year.

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March 12, 2026

MiQ launches AI-powered marketing platform Sigma in India

The company operates in more than 20 countries and said India remains a key growth market due to the rapid expansion of digital consumption and the increasing fragmentation of advertising channels.

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March 5, 2026

In Just 4 Days, Netflix’s Greatest Weekend Binge Series Raked in a Colossal 5.6M Viewers

By now, it's no surprise that Bridgerton is one of Netflix's most successful original series. Seasons 1 and 3, for example, are among the streaming giant's 10 most-watched shows of all-time. So, perhaps unsurprisingly, the much talked-about Season 4 of the series is following suit.

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February 19, 2026

Spotify Ad Exchange grows 222% as it evolves beyond biddable

The number of monthly active advertisers using Spotify Ad Exchange has grown 222% since its 2025 launch—and Spotify is now introducing new features for both Ad Exchange and Ads Manager to simplify how advertisers buy, create, and assess ad success.

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February 11, 2026

Let’s Evaluate Some of the More Unhinged Responses to Super Bowl, Bad Bunny Ratings

Despite just posting the ratings without sharing any thoughts on the game or Bad Bunny, people still managed to get very angry and very nasty.

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