According to initial numbers from Superman (2025)'s release, the film has been a massive hit at home. TV data analytics platform Samba TV shared the viewership numbers online, writing that Gunn's DCU kick-off film was viewed by 527,000 U.S. households in only its first three days on PVOD platforms.
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A critically acclaimed new series has knocked Netflix off its podium for the first time in 11 weeks
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Samba TV, a specialist in AI-driven media intelligence, has announced its partnership with MediaTek, a supplier of smart TV chipsets, to launch Samba AI with MiraAware, an edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV).
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The mystery movie unseats Hulu’s “Alien: Earth,” which drops to No. 3
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National broadcaster SBS has used its Upfront 2026 to highlight the effectiveness of media spend on the network, via a lighter ad load. SBS commissioned television technology company Samba TV and digital analytics consulting firm Insighten to showcase insights on the ad load experience by consumers in live TV viewing environments across all the free-to-air commercial players.
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This week’s Samba TV Wrap report is full of signs that the seasons are changing. Nowhere is that more obvious than the top spot, which signals that the Netflix Summer is officially over.
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