There’s a familiar TV discourse taking shape online right now, the kind that I suspect will look awfully familiar to you if you remember the way Game of Thrones crashed and burned in its eighth and final season. Basically, it’s now Squid Game’s turn.
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‘Straw’ claims a third week on the charts, but tumbles from the top spot
Read more >The thriller starring Taraji P. Henson continues to be a hit for Netflix, while Max drops out of the streaming list for the first time since February
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Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.
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As movie theaters struggle to fill seats, new data from Samba TV found that Amazon Ads helped drive online movie ticket purchases by about 13%.
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IPG's Acxiom is integrating Samba TV’s Semasio platform and offering the combined solutions in 40 new markets
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