Samba today announced a new partnership with GSTV that will play out across thousands of fuel retailers. It expands the cross-platform video measurement beyond just linear, connected TV and digital.
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One of the unexpected trends in the streaming media revolution is the surprise surge in viewership for older theatrical releases or TV shows simply because they get added to streaming libraries.
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Ahsoka’s finale attracted 863k concurrent viewers, according to Samba TV, which is higher than Andor’s final episode (591k) but lower than The Mandalorian (1.5M).
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Samba TV has unveiled a new solution that it says will help political advertisers better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season.
Read more >Modern streaming viewership frequently feels like an exercise in churn. With a constant barrage of premieres every week, audiences never run out of new programming choices, which is reflected in the constant movement on the weekly top streaming programs chart. It’s rare for a streaming title to be the most-watched program in back-to-back weeks and even rarer for a non-Netflix title to achieve that feat.
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Ad technology and measurement company SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level throughout the 2024 political season.
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