This week’s Samba TV Wrap report is full of signs that the seasons are changing. Nowhere is that more obvious than the top spot, which signals that the Netflix Summer is officially over.
Read more >.png){kind=logo}
Samba TV has hired Frank Süeltmann. As head of go-to-market strategy, the manager will be responsible for expanding client partnerships and market expansion, among other things. The company aims to grow primarily in the DACH region (Germany, Austria, and Switzerland) and the Nordic countries. According to the company, the goal is to support advertisers and agencies with, among other things, the most precise data, contextual media intelligence, and cross-platform measurement.
Read more >
According to Samba TV, the Peacemaker Season 2 premiere drew 22% more viewership than the Season 1 finale. “Season two of #Peacemaker blasted onto #HBOMax with 22% more US households tuning in over its first four days than the season one finale in 2022. Turns out the wait only made the hype stronger,” the company posted on X (formerly Twitter).
Read more >
To help advertisers understand how their campaigns drive viewership of TV shows, sporting events or films, TikTok has partnered with Samba TV Entertainment Outcomes on a pilot study into streaming and TV audience drivers in the UK.
Read more >
Netflix keeps a firm hold on summer streaming for another week, claiming six of the top spots
Read more >
The revival series initially faced viewership lows in the midst of season 2, and it continued to decrease for the third season. The TV technology company Samba TV reported that the third season's premiere of And Just Like That... averaged 429,000 households, which was a 7% decline from the season 2 premiere.
Read more >
