New data from Samba shows that even titles which premiere on TV and streaming simultaneously are watched via streaming more.
Read more >_logo.svg.png){kind=logo}
Streaming has soared to account for 60% of all TV viewing time. The average streaming household pays for three to four platform subscriptions, according to TV analytics company Samba TV’s 2025 US State of Streaming Report.
Read more >
“The Perfect Neighbor” is a hit, while Netflix’s “A House of Dynamite” takes the No. 2 position
Read more >
Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
Read more >
The role of diversity in advertising has taken a rollercoaster ride over the past five years, but continues to present a major opportunity for brands.
Read more >
On linear, "The Voice" continues to lead, landing at No. 1 and No. 3 this week
Read more >
