The rest of adtech? Flailing. Posturing. Sending âwe're not dead yetâ signals while quietly updating LinkedIn profiles to include words like âFractionalâ and âAdvisory.â But these ten companies? Theyâre writing the next chapterâon performance, innovation, and actually building tech that works. No vaporware. No âpowered by GPTâ stickers slapped on 2015 dashboards. Just raw, strategic execution. So here it is: the 10 companies who are not just aliveâtheyâre out for blood. And theyâve got the receipts. 6. đĄ Samba TV â The All-Seeing Eye of Streaming You think Google knows you? Samba knows what you watched, when, how long you stayed, and whether you muted it halfway through. Their Automatic Content Recognition (ACR) tech powers 24 smart TV brands, and their contextual targeting tools make âaudience segmentsâ look like stone tablets. They even bought Semasio, doubling down on smart contextualâso now they know what was on the screen and why you cared. Bottom line: In a world where everyone's blindfolded by privacy shifts, Samba sees everythingâand sells it with precision.
Read more >
HBOâs hit video game adaptation holds firm on top in the week after its finale
Read more >âThe Handmaidâs Taleâ and âYour Friends & Neighborsâ also show staying power as their seasons come to a close
Read more >The Paramount+ crime drama makes its first appearance on the Streaming Top 10 list after premiering in March
Read more >
StackAdapt, the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
Read more >HBOâs hit video game adaptation claims another week at No. 1 for Max
Read more >
