“The Hunting Wives” holds steady in second place, with Netflix claiming seven spots on the chart for the second week in a row
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Samba TV, the global leader in AI technology for media analytics, today launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant and secure access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution directly into the Snowflake clean room, helping first-party data owners operate with unprecedented accuracy, speed, and scale.
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The return of Wednesday has the numbers to back up its return to Netflix. According to Samba TV, Wednesday Season 2 pulled in 2.7 million U.S. households in just its first five days on Netflix, a 6% jump from the already huge debut of Season 1. That’s a big deal for a show that’s been off the air for nearly three years, showing fans couldn’t wait to dive back into Wednesday Addams’ spooky world.
Read more >“Happy Gilmore 2” holds strong at No. 1, while “KPop Demon Hunters” continues to rise
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Recent findings from Samba TV indicate a remarkable shift in advertising strategies among major brands, showcasing an impressive 68% of the top 100 brands ramping up their television advertising efforts in the first half of 2025. This trend reflects a revitalized sense of confidence in the advertising landscape, highlighting significant increases in investments and media spending.
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Samba TV, the global leader in AI-driven media intelligence, today released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength with 68% of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum in the ad market.
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