The thriller starring Taraji P. Henson continues to be a hit for Netflix, while Max drops out of the streaming list for the first time since February
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Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.
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As movie theaters struggle to fill seats, new data from Samba TV found that Amazon Ads helped drive online movie ticket purchases by about 13%.
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IPG's Acxiom is integrating Samba TV’s Semasio platform and offering the combined solutions in 40 new markets
Read more >Without a new Sunday series, Max vacates the top spot for the first time in nearly four months
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Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. This move integrates Samba TV’s identity, contextual, and audience modeling tools for data-driven activation across all Interpublic Group of Companies, Inc. agencies.
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