Search intelligence platform, Captify, has partnered with Samba TV to create a new measurement solution that will allow advertisers to measure the impact of CTV campaigns of search beahviour across the whole consumer journey.
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How good is Shogun? Good enough to crush Netflix in back-to-back weeks on the streaming charts, something we rarely see, and certainly not from somewhere like Hulu. The samurai series has now claimed the top spot on Samba TV’s tracking list, which includes both shows and movies.
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Week after week, Netflix dominates the streaming chart in the Samba TV Weekly Wrap Report. The streamer accounts for the majority of the Top 10 streaming programs, as it did this week, and regularly holds the number one spot.
Read more >The FX and Hulu epic series “Shōgun,” based on James Clavell’s celebrated 1975 novel, slayed streaming competition this week to hand Hulu its first No. 1 slot in the Samba TV Weekly Wrap for the week of Feb. 26 to March 3.
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Shōgun's premiere numbers are pretty impressive when measured by another metric too. According to numbers provided to IGN by audience data company Samba TV, 1.8 million U.S. households watched the first episode of Shōgun on Hulu during its first five days of availability. The second episode, meanwhile, was viewed by 1.1 million U.S. households on Hulu.
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Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 6th, 2024) announced the integration of Samba TV’s proprietary first-party TV viewership data and Beintoo’s platform in Spain and Germany.
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