HBO’s hit video game adaptation holds firm on top in the week after its finale
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StackAdapt, the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
Read more >HBO’s hit video game adaptation claims another week at No. 1 for Max
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"I think that once you have fragmentation, it's going to be hard to get people back. I don't think the habits are changing. I think it's going to continue to get more and more fragmented. If it's a habit that somebody turns on the news after dinner, that habit may continue, but that they're now going to pick up their tablet or their phone and scroll while they're watching the news, or they'll watch it in a different room. So I don't think it's just that they're not as captive of an audience as they once were." - Samba TV VP of Measurement Alyson Sprague-Shields
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