Samba TV News Center

July 24, 2025

Netflix Thriller ‘Untamed’ Debuts at No. 1 on Streaming Top 10 | Chart

Netflix is on quite a hot streak this summer. The platform released a slew of titles that have shot to the top, maintaining its No. 1 position in the Samba TV Wrap report for seven consecutive weeks.

July 17, 2025

Netflix Continues to Dominate Summer Streaming Top 10 as ‘Madea’s Destination Wedding’ Checks In at No. 1 | Chart

CW romance “Sullivan’s Crossing” also surges up the Streaming Top 10 after making its Netflix debut

July 10, 2025

‘The Old Guard 2’ Debuts at No. 1 on the Streaming Top 10 | Chart

Netflix holds down the top spot for the fifth week running

July 10, 2025

Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV

Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising.

July 3, 2025

Netflix Dominates Early Summer Streaming on Weekly Top 10 | Chart

“The Waterfront” holds the top spot for a second week, while “Squid Game” surges to second place with just three days of viewership

June 30, 2025

Squid Game’s unnecessary final season is another example of algorithms trumping art

There’s a familiar TV discourse taking shape online right now, the kind that I suspect will look awfully familiar to you if you remember the way Game of Thrones crashed and burned in its eighth and final season. Basically, it’s now Squid Game’s turn.