In some ways, 2024 hasn’t been Jennifer Lopez’s best year, especially after the singer canceled her entire summer tour. Yet things aren't so bad for J.Lo, as she sits atop the Samba TV Weekly Wrap.
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TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.
Read more >How do you know you have a bona fide streaming hit? Topping the streaming chart of the Samba TV Weekly Wrap Report for two weeks in a row is one indicator.
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According to the Samba TV H2-23 US State of Viewership Report, with over a year having passed since Disney+ and Netflix released ad tiers, their popularity has continued to grow.
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Netflix Dominates Gen Z's Time Spent With Streaming
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Forget millennials, Gen Z is the new golden goose for advertisers. Reaching them requires a multi-pronged approach that caters to their short attention spans and fragmented viewing habits, according to a new report by Samba TV.
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