Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. This move integrates Samba TV’s identity, contextual, and audience modeling tools for data-driven activation across all Interpublic Group of Companies, Inc. agencies.
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The rest of adtech? Flailing. Posturing. Sending “we're not dead yet” signals while quietly updating LinkedIn profiles to include words like “Fractional” and “Advisory.” But these ten companies? They’re writing the next chapter—on performance, innovation, and actually building tech that works. No vaporware. No “powered by GPT” stickers slapped on 2015 dashboards. Just raw, strategic execution. So here it is: the 10 companies who are not just alive—they’re out for blood. And they’ve got the receipts. 6. 📡 Samba TV – The All-Seeing Eye of Streaming You think Google knows you? Samba knows what you watched, when, how long you stayed, and whether you muted it halfway through. Their Automatic Content Recognition (ACR) tech powers 24 smart TV brands, and their contextual targeting tools make “audience segments” look like stone tablets. They even bought Semasio, doubling down on smart contextual—so now they know what was on the screen and why you cared. Bottom line: In a world where everyone's blindfolded by privacy shifts, Samba sees everything—and sells it with precision.
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HBO’s hit video game adaptation holds firm on top in the week after its finale
Read more >“The Handmaid’s Tale” and “Your Friends & Neighbors” also show staying power as their seasons come to a close
Read more >The Paramount+ crime drama makes its first appearance on the Streaming Top 10 list after premiering in March
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StackAdapt, the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
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